When you are interviewing an SEO executive, you can expect them to answer questions about topics on SEO management and their experience in the required field. SEO executives and managers should know things related to SEO basics and other aspects of digital marketing including, website optimization, search engine marketing, content marketing, their strategies, and analytics as well.
Also, they should possess managerial skills and qualities that can help them manage a team of copywriters, web developers, and other individuals to implement SEO initiatives and achieve SEO goals for the organization. As an interviewer, you can ask them questions regarding:
Common SEO Mistakes Brands Make
For experienced SEO executives and managers, this has to be one of the easiest questions and they can talk about some of the obvious mistakes including using wrong keywords, not adhering to policy and other changes made by Google, not getting your brand’s website optimized for mobile, not paying attention to analytics and other errors.
For the candidates, it is always prudent to mention many other errors that they might have come across while working for their previous companies.
They Should Know About PageRank and What Makes It Important
The SEO executive you are trying to hire should know about PageRank and what makes it important for your business and the business website. They should know that PageRank represents credibility and helps your pages to rank on the Search Engine. It is determined by the age of your page and the amount of the content and the quality of your content as well. It also includes the number of inbound links as well.
For a website to catch the viewers’ eyes, it has to be enhanced with elements ranging from author boxes and guest posts to coming soon pages. Depending on the type of website you have, you will include elements that suit it the best.
Ask About RankBrain and Its Role
Apart from the other things that add to your SEO practices, the RankBrain is part of the Google search algorithm and is based on AI. It processes billions of web pages and determines the most relevant results.
To be precise, new queries that are not necessarily associated with a specific keyword or keywords. If you are not familiar with any of these terms, you can use Internet services by Spectrum and get more information on almost anything related to SEO and digital marketing.
To get Spectrum internet services you can place an order on Spectrum phone number. For now, you can add this to your knowledge about RankBrain is that there might not be a specific way to optimize your website for RankBrain. You should maintain your focus on creating high-quality content.
Ask Their Perspective about SEO and PPC and How They Can Improve Results
The answer to this question might vary from individual to individual or their experience. But you can add some specific things like how PPC can help you drive traffic while you are waiting for SEO-optimized pages to start ranking. Also, they should know about how Keyword Research tools work and how can one use PPC tools.
Content Marketing and Things That Make It Useful For SEO
Content marketing is one of the most effective and useful tools that can help your brand to rank on Google’s Page Ranks. One of the most useful elements that Google uses to do so is to look for good quality content.
A well-curated content piece is informative and does not violate Google’s policies. It enhances SEO optimization opportunities for you. It creates content that other websites can link to. Brands market their content via blogs and many other techniques. You can find a large array of content like infographics, videos, and so many other ways. Your SEO executive should know about all of these.
Things That Make Internal Links Matter
Different subdomains on your website that are linked to other pages within your website help the entire content on the website to be crawled and ranked on Google Search Engines.
Ways Social Media Marketing Adds More to Your SEO
The executive you are questioning should know how social media adds more value to your SEO. Social media has a lot of importance when it comes to improving SEO ranking and can help your business to get backlinks when you share content from your website to different social media platforms. It builds a link to your brand website and users who land on your social media are more likely to click on your website when they are searching for it on Google Search results.
It is not wrong to say that hiring the right candidate who is suitable for the role of SEO executive should know about many of these questions. You don’t need to stick to these questions only. You can be more creative and ask them more technical questions regarding their role as an SEO Manager or Executive.
About Caroline Eastman:
Caroline is doing her graduation in IT from the University of South California but keens to work as a freelance blogger. She loves to write about the latest information about IoT, technology, and business. She has innovative ideas and shares her experience with her readers.